Mobile App · 2024
Northwind
A banking app that tells you what you can spend, not just what you have.
RoleSenior Product Designer
Year2024
DisciplineMobile App
Focus
iOSAndroidMotion
The problem
Balance is a lie. It includes rent that leaves on the 1st and a card payment that clears on the 3rd, so the number on screen was routinely wrong by a month’s rent.
The approach
We designed around “safe to spend” — balance minus known commitments before the next payday — and made the raw balance the secondary number.
What happened
Overdraft events among users on the new home screen fell 38%. The pattern shipped to all 2.1M customers eleven months later.
Got something worth
building properly?
Taking on two projects for the coming quarter. Brand, product, or the messy bit in between.
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